D.A.T.E. is simply the acronym of the names of the four young founders of the project. In 2005, the four of them met up in London and there, feeling unsatisfied by their jobs, decided to throw themselves into the ambitious project of creating their own range of sneakers. Despite various difficulties, they succeeded in completing their first collection, made up of just a few pieces. Emiliano and Damiano's experience was fundamental for getting them started.